The Undertone Movie

We made a film, it won an award, A24 bought it.

https://www.imdb.com/title/tt35892608or a boatload of money…

When I’ve invested in ideas, I’ve had mixed success. When I’ve investing in the right people, I’ve done pretty well.

My buddy has always had a passion for creating films. I first met him when I hired his company to should marketing content for my agency clients. His real passion was filmmaking and that commercials was just a stepping stone. I’ve always love film too. I love storytelling, I love creating something people enjoy watch, I love experiences. Experience is might be my favourite word actually.

I’ve supported Dan’s films since about 2016 and to be honest, it was 90% a passion project. Never did I dream that doing this would actually make any money. I was an Associate Producer White Night in 2017 and was blown away by how good it looked with so little budget!

Fast forward to The Undertone. Dan came to me and said, “I love the story, I love the script and I know you can get your money back on this one.” He’d now been in the industry for about a decade and I knew I could trust him.

We produced the movie for about $300,000 CAD, which is not a lot in the movie world, but it looked and felt like big budget film. We got into Fantasia Film Festival in Montreal and the audience loved the film. Then there was bidding war for rights to the film. Holy shit…

Long story short, A24 bought it and it will be in 1000 theatres in 2026. What a ride. Stay tuned…